For those who have ever dreamed of abandoning human life for a while and living like an animal, one Japanese influencer is making that fantasy a reality. Known online as Toco, he spent an astonishing $14,000 on a hyper-realistic Border Collie costume to live out his lifelong desire to “become a dog.” Now, he’s taking his passion to the next level by opening Tocotoco Zoo—a one-of-a-kind experience where visitors can dress up as animals and explore their wild side.
From Viral Sensation to Entrepreneur
Toco first captured the public’s attention through his viral videos where he embraced his canine alter ego—playing fetch, learning tricks, and interacting with actual dogs. With over 72,000 subscribers on YouTube, his journey from a quirky experiment to a full-blown lifestyle was nothing short of inspiring. Now, Toco is inviting others to share in that unique experience by turning his dream into a business venture.

Welcome to Tocotoco Zoo
Located in Saitama Prefecture, just north of Tokyo, Tocotoco Zoo offers a fantasy experience unlike any other. Visitors can book sessions to don a costume and “become” an animal for a few hours in a controlled, fun environment. Currently, the zoo features an Alaskan Malamute costume—designed for those who meet specific height requirements (between 4’11” and 5’11”) to ensure a proper fit. Plus, if you have a hard time opening or closing your mouth, there’s even a 10% discount available!
Each session lasts 180 minutes, with an entrance fee of $315. For those who want to share the adventure with friends, group packages are available. The idea is simple: live out your wildest animal fantasy in a safe and supportive environment.
Turning a Passion into a Movement
Toco’s venture isn’t just about dressing up; it’s about embracing individuality and challenging conventional norms. “Ever since I was a child, I dreamed of being an animal,” Toco explains. “With Tocotoco Zoo, I’m giving others the chance to live that dream, even if it’s just for a few hours.” By offering this unusual service, Toco not only celebrates his own transformation but also provides a unique escape from everyday life—a chance to become someone, or something, entirely different.
The idea is reminiscent of past publicity stunts where zoos and businesses have used bizarre methods to attract visitors, but Tocotoco Zoo takes it to a new level. It’s a perfect blend of entertainment, art, and personal freedom, inviting people to explore life from a completely fresh perspective.
Final Thoughts
Tocotoco Zoo stands as a testament to the power of following your dreams—even if they’re a little out there. Whether you’re looking for a fun day out, a unique way to express yourself, or simply an escape from the mundane, Toco’s fantasy zoo offers an experience that is as memorable as it is unconventional.